The Workshop
Our annual mastermind-style, educational event for St. Louis wedding pros.
Is the Workshop for you?
Are you looking to elevate your wedding business?
Would you like to further enrich your relationships with top industry pros?
Do you thrive in a room of like-minded people all looking to push themselves + their businesses further?
Would you like to be supported in your growth?
Do you enjoy sharing your skills, talent + knowledge with others?
The Workshop will bring together a small group of wedding business owners + managers who are ready for some serious uplevelling with a full day of education + connection.
Will you be one of them?
The Workshop - 2024
Monday, August 26 | 9am - 4pm
Smith & Company
3408 Locust St. 63103
Featured Speaker sessions
SESSION ONE:
Social Media Strategy
Emily Hertlein
Founder & CEO
Beyond Social
Emily Hertlein is the Founder and CEO of Beyond Social Agency, with over a decade of experience in digital marketing. She specializes in empowering female entrepreneurs with personalized social media strategies that authentically connect with their ideal audience. Through Beyond Social, she ensures your online presence not only reflects who you are but also drives meaningful engagement and business growth. You can learn more about Emily and Beyond Social on Instagram at: @beyondsocialagency
SESSION TWO:
Boundaries, Customer Service & Communication
Victoria Burroughs
Owner/Consultant
The Rebel Wedding Planner
A wedding planner for 15 years, Victoria has a unique perspective when it comes to watching couples and vendors interact. She not only intimately understands the struggles and pressures of being a wedding vendor (because she's living it right there with you!), but also has a front row seat to how couples navigate selecting and working with vendors. After witnessing so many incredibly talented vendors do amazing work, but so obviously struggle with how to successfully run a business, she expanded The Rebel Wedding Planner to include consulting for vendors in the areas of business systems, copywriting, and business development. Along with building and growing her own wedding planning business for the past 15 years, she also holds degrees in Business, Creative Writing, and Advertising and Marketing Communications.
COLLABORATIVE, MASTERMIND PANELS
SESSION THREE:
Scaling Your Business
FEATURED PANELISTS
Bridget Bitza
Chief Revenue Officer
Butler’s Pantry
Bridget Bitza is the Chief Revenue Officer at Butler’s Pantry, where she has played a pivotal role since joining the company in 2008. Starting as an administrative assistant, she has risen through the ranks to lead a team of 15 sales professionals, driving over $12 million in annual sales.
Beyond her professional accomplishments, Bridget is deeply committed to the community, actively supporting organizations such as Les Dames D’Escoffier International, Meeting Professionals International (MPI), and the Young Professionals Board at Ranken Jordan Pediatric Hospital. Bridget’s passions include empowering others to succeed, dreaming up menus, exploring new culinary experiences, and traveling with her husband and two children.
Chris High
CEO, Event Host + DJ
High Class DJs
With 20 years of experience in entertaining and producing incredible events, Chris High, the owner of High Class DJs, along with his team members, is the go-to choice for professional event entertainment services in the St. Louis area. Chris has the expertise and taste to make your event thrilling, memorable, and stress-free. From the beginning of the planning process until the last guest leaves the dance floor, he is committed to meeting your every need and exceeding the expectations of every party-goer. His unique entertainment style will create an exceptional event filled with fond memories.
Jody Cox
Founder & Dream Weaver
Dream by Design
Jody Cox, owner and founder of Dream by Design STL LLC manages the vision and operations behind the company’s brands, which include An Affair To Remember, Styled & Staged, The Dreamer’s Loft, and developing brands Sognare and Host + Honey. With a passion for design and a head for business, Jody has been creating beautiful events, tablescapes, and spaces for couples, individuals, and corporations for the last fifteen years. As a serial entrepreneur, her love for creating is only matched by her desire to help others succeed in their own business. The “Sky’s the Limit” isn’t just a catch phrase, it’s a mantra that guides her life, both personally and professionally. Through Dream by Design, she helps people create experiences where they can find and spread joy. If you want to make your life, your business, or your home beautiful, a Dream by Design business can help.
SESSION FOUR:
Defining & Serving the Luxury Market
FEATURED PANELISTS
Lisa Molitor
Owner/Designer
Belli Fiori
Lisa Molitor has been creating amazing floral moments for St. Louis wedding clients for over 16 years through her two companies, Belli Fiori and the more affordable subsidiary, The Flower Lab. Immersed in the luxury market, she is the mastermind of processes and procedures that have allowed her to rise to the top of her industry. Besides her passion for creating incredible “WOW” moments for her clients, she is passionate about family, the St. Louis Blues and dipping her toes in the sand and ocean.
Heather Roth
Owner & Photographer
Heather Roth Fine Art Photography
From portraits to family photos to special event, Heather loves to tell the story of her client’s lives through beautiful images. To her, photos are a true piece of art, so she treats each shoot like the unique moment it is.
She is a entrepreneur, mother to two girls, a wife, a friend and and artist. She is obsessed with making each shoot spectacular and partners with her clients from beginning to end to make sure it’s even better than they hoped for.
Alicia Lantzy
Owner, Creative Director
On Three Designs
Alicia Lantzy has been creating custom stationery, paper goods and event branding for over 10 years through her two companies, On Three Designs and The Emerald Hound. Alicia and her team have served clients across the globe and have become one of the top custom stationery companies in St. Louis. Navigating her way into the luxury market across the country, she has worked diligently to perfect her process and systems, providing each client with a one-on-one experience that goes far beyond paper.
Outside of the office, Alicia is a dedicated wife and mother to two, small children. Her favorite things include her husband’s perfectly-made cappuccinos and spending time with her family.
TICKET SALES HAVE CLOSED
TICKETS ($175) INCLUDE:
Coffee + Networking
Multiple Educational Sessions
Lunch
Collaborative, Mastermind-style Panel Sessions
Closing Cocktails
Limited tickets are available
Discounted pricing for members of The Collective