Off White was founded in 2008 by Brea Youngblood, owner of Brea Photography. As a wedding photographer, Brea saw a need in St. Louis for a wedding expo that was more personal, more unique, more in tune to the needs of slightly off-beat couples and launched The Wedding Show.
In 2012, Allissa Reimer, owner of Altar'd Events, joined the Off White team and eventually took over production following the 2015 event. Since then, she has worked to carefully expand The Wedding Show to make room to feature more of the amazing talent within the St. Louis wedding industry while preserving the intimate vibe attendees & participants know and love.
In the Fall of 2018, the Off White brand expanded to include The Collective, a partnership platform for wedding professionals dedicated to supporting the growth & development of each member’s business. A few years later, in the Spring of 2022, we hosted our first annual, mastermind-style educational event - The Workshop - which continues to be one of our most sought after experiences for local wedding pros.