Off White was founded in 2008 by Brea McAnally, owner of Brea Photography. As a wedding photographer, Brea saw a need in St. Louis for a wedding show that was more personal, more unique, more in tune to the needs of slightly off-beat couples.
In 2012, Allissa Reimer, owner of Altar'd Events, joined the Off White crew and eventually took over production following the 2015 event.
In the Fall of 2018, the Off White brand expanded to include THE COLLECTIVE in addition to THE WEDDING SHOW, offering another platform to feature amazing, independent vendors who value personal relationships, authentic celebrations and love in all forms.